Entrepreneur Magazine: Idea bank
Below, you will find recent articles in Entrepreneur Magazine that can help you brainstorm ideas. These venture ideas are generally all found in the USA. However, there's no reason that, without some tweaking and some adjustments, these can't be imported here to Holland, the Netherlands, or Europe.
Select 3 of the articles below that is most interesting to you. Then search for them at "Business Source Premier" and download them. Read them, they are all generally short articles. And be ready to report about them at our next class session.
Foodie INC. Oct2011, Vol. 39 Issue 10, p28-38 The article focuses on the business movement across the U.S. for restaurants and farmers to produce and sell local foods.CAPITAL IDEAS Oct2011, Vol. 39 Issue 10, p134-139 The article discusses the profits of the business ventures of three entrepreneurs, in house cleaning services, restaurants, and sports photography franchise.
THE CREATIVE difference
Sep2011, Vol. 39 Issue 9, p110-116
The article profiles three out-of-the-ordinary franchises. School of Rock is an after-school music school founded by Paul Green and run by Chief Executive Officer Chris Catalano that teaches children rock music songs and then the musical theory behind those songs. Fairway Divorce Solutions, founded by Karen Stewart, offers individual, rather than couple, divorce mediation services. WAKA, the World Adult Kickball Association, is an adult kickball league founded by Johnny LeHane.
Camping's extreme makeover.
Aug2011, Vol. 39 Issue 8, p58-63
The article focuses on upscale camping, also known as "glamping."
CUSTOMERS FIRST
Aug2011, Vol. 39 Issue 8, p92-97
The article uses the experiences of startup companies like mobile app Gigwalk, software service Bizen, and online shopping site Styleoutsidethebox.com to show why startups must focus on the customer.
FRANCHISE a-go-go
Aug2011, Vol. 39 Issue 8, p98-103
This article focuses on the popularity and convenience of food trucks, mobile units selling food to consumers on the street, either as an individual business or part of a larger franchise.
The business of caring
Aug2011, Vol. 39 Issue 8, p108-114
This article presents a list of the top care-service franchises, ranging from child care to senior care, based on Entrepreneur Magazine's 2011 Franchise 500 rankings, including Goddard Systems Inc., Primrose School Franchising Co., and The Learning Experience.
BRAVE NEW FRANCHISES
Sep2011, Vol. 39 Issue 9, p119-121
The article presents profiles of companies that began franchising in 2009, 2010, and 2011. Cool De Sac is a restaurant that offers healthy, kid-friendly food alongside more adult menu options. Gift Card Monkey is a company that allows customers to buy, sell, and trade unwanted gift cards for cash. Adventure Pet is a pet care service that picks up dogs and takes them for off-leash walks.
One man's trash
Apr2011, Vol. 39 Issue 4, p50-53
The article discusses Looptworks. Founded by Scott Hamlin, Gary Peck, and Jim Stutts in 2009, Looptworks fashions apparel and other items out of disposable materials such as factory textile waste. Looptworks' products exemplify "upcycling," or the process of using waste materials to create products of greater value.
THE NEW SMART MONEY
Mar2011, Vol. 39 Issue 3, p50-54
The article focuses on the mobile commerce industry. It states a survey by market intelligence company ABI Research found nearly half of smartphone owners in the U.S. have used their phones for mobile shopping or intend to.
HOW TO MAKE MARKETING BRILLIANCE
Feb2011, Vol. 39 Issue 2, p48-53
The article offers examples of successful marketing of products, services or individuals which took place in 2010, as measured in terms of both creativity and financial results.
THE envelope please….
Jan2011, Vol. 39 Issue 1, p47-50
The article presents profiles on entrepreneurs Daniel Lubetzky, Derek Zobrist, and Allen Kim in light of their being named Entrepreneur of 2010 by "Entrepreneur" magazine. It states that Lubetzky founded the KIND Healthy Snacks product line that features minimally processed snack bars. It mentions that Zobrist's company Enovative Kontrol Systems installed hot water recirculation systems that reduces water heating costs. It comments on Kim's online baby clothing rental store Bebarang.
Change
Dec2010, Vol. 38 Issue 12, p28-36
The article presents profiles of ventures Foursquare, Square, and Zappos.
STYLE TO BURN
Nov2010, Vol. 38 Issue 11, p103-111
The article looks at mobile retail trucks. The costs associated with running the customized truck for t-shirt vendor Cookies-n-Cream is compared to the cost of renting a store in the same area.
On the green way
Apr2011, Vol. 39 Issue 4, p54-56
The article discusses opportunities for small businesses in areas related to environmentalism.
Gurus & Grads
Oct2010, Vol. 38 Issue 10, p84-92
The article focuses on several successful students of his MIT Entrepreneurship Center program. It presents write-ups on several graduates who founded their own companies after graduating, including Brian Shin, Ahmed Shuja, and Dan Cremons.
IT DOESN'T TAKE A MILLION….
Sep2010, Vol. 38 Issue 9, p50-58
The article profiles Susan Gregg-Koger, Sam Altman, Michael Mothner, and Emily Olson, young entrepreneurs who created successful online businesses.
fresh THINKING
Sep2010, Vol. 38 Issue 9, p108-113
The article lists franchises which have become available to entrepreneurs in 2010 including Club Tabby Franchise LLC, Huntington School Services and Brewster's Chicken.
New wine in new bottles
Oct2011, Vol. 39 Issue 10, p42-43
The article discusses the use of QR (quick response) codes on the Sacre Bleu winery labels for mobile marketing.
The wave riders
Aug2011, Vol. 39 Issue 8, p16-17`
The article focuses on surf board manufacturing company YOLO Board, which was launched by entrepreneurs Jeff Archer and Tom Losee. It states that YOLO build and market surfboard variants designed for stand-up paddling (SUP).
Taking care
Aug2011, Vol. 39 Issue 8, p105-106
This article presents interviews with Goddard Systems franchisee Fran Lubbs and The Senior's Choice franchise founder Steve Everhart.
9 more to watch
Jun2010, Vol. 38 Issue 6, p65-74
The article briefly discusses nine apps and services for mobile technology.
ON THE NOSE
May2010, Vol. 38 Issue 5, p24-32
The article profiles the ideas of Fabrice Penot, co-owner with Eddie Roschi of the 2006 fragrance company Le Labo, who wished to base the company on pure perfumes and no advertising.
FROM THE BLACKBOARD TO THE BOARDROOM
Apr2010, Vol. 38 Issue 4, p57-62
This article presents information about seven entrepreneurs who achieved success with the education and assistance received from the business schools they graduated from. Peter Findley created a business plan that would create a network of summer camps that would teach middle and high school students new media skills. Sam Hogg created a company that eliminates plastic gift cards that create a waste disposal problem. Megan Shea designed a business that helps elderly people find care facilities.
WHO SAYS NO ONE IS SHOPPING
Sep2010, Vol. 38 Issue 9, p26-30
The article discusses the emergence of private sample-sale web sites, a retail niche said to have changed U.S. shopping habits. Entrepreneur Adam Bernhard and his company HauteLook are noted as a primary example of such retail businesses.
Knowledge on tap
Jul2011, Vol. 39 Issue 7, p18-19
The article discusses Matt Simpson. His company, The Beer Sommelier, hosts private parties and events, and provides consulting services regarding beer.
The art of online commerce
Jul2011, Vol. 39 Issue 7, p46-47
The article focuses on social commerce platform provider Moontoast, which provides services for art galleries in the Nashville, Tennessee area.
the PLAYERS
Jul2011, Vol. 39 Issue 7, p66-67
The article provides tidbits of information on entrepreneurs who work in the U.S. business industry including Andrew Schuman, Mark Shoemaker and Nicolas Benedict.
The rise of the real-time deal
Jul2011, Vol. 39 Issue 7, p70-71
The article reports on the popularity of same-day deal websites and the profits seen by their owners such as Groupon Inc. and LivingSocial. Information is presented on other companies that will offer similar services in the future. The article notes the effect that the deals have on small to mid-sized business that participate.
A rocky path to green
Jun2011, Vol. 39 Issue 6, p18-19
The article focuses on shoe industry entrepreneur Jimmy Tomczak and his company Tombolo. Tomczak's design and construction of sandals is examined, particularly his use of vinyl recycled from billboards as the material of which the sandals are made. Seed funding of Tomczak's company by a nonprofit organization for social entrepreneurship is discussed.
This space for rent
Jun2011, Vol. 39 Issue 6, p38-39
The article focuses on the new business enterprise LiquidSpace, which produces and distributes application software for the iPhone smartphone which allows users to locate and rent or share temporary office space or workplace locations.
Get on the bus
May2011, Vol. 39 Issue 5, p16-17
The article focuses on the Celebrity Bus Drivers Academy in Nashville, Tennessee. It states that the school was founded in 2009 by veteran tour driver Chip Huffman and partner Tandy Rice. It mentions that the U.S. Department of Transportation started requiring entertainers to hire professionally trained drivers in 1995.
Lips Inc.
May2011, Vol. 39 Issue 5, p26-27
The article focuses on the business model of the rock band The Flaming Lips. Band frontman Wayne Coyne comments that the band's next release will be placed on a USB flash drive that is embedded inside a life-size skull sculpted out of gummy bears. The article comments on the sharp decline in revenues in the music trade and mentions that the overall music market fell nine percent while digital music sales increased only six percent in 2010.
Soul survivors
May2011, Vol. 39 Issue 5, p30-31
The article focuses on the company Dusty Groove America, a record shop that caries vinyl long-play record albums and compact disc albums. It mentions that Dusty Groove's web site and online sales accounts for around 80 percent of store revenue, with original reviews and album art setting the web site apart from rivals.
Music in motion
May2011, Vol. 39 Issue 5, p31-32
The article focuses on online jukebox service Rdio. Rdio chief executive officer Drew Larner suggests that the proliferation of smartphones, consumer acceptance of on-demand content, and faster broadband access will allow music to adapt to a streaming format. It mentions that Rdio differs from other music streaming services by integrating online social networking to allow friends share playlists.
ART & COMMERCE
Jan2010, Vol. 38 Issue 1, p18-21
The article features independently owned cafe and coffee wholesaler Metropolis Coffee Co. which uses screen-printed posters to market its products and services in the U.S. It mentions that the company employs the services of poster maker Jay Ryan who produced them with hand-painted,attention-grabbing promotional posters.
Entrepreneur Magazine's Entrepreneur of 2009 award winners
Jan2010, Vol. 38 Issue 1, p23-26
The article presents the winners of Entrepreneur of 2009 competition in the U.S. Winners include Skullcandy founder Rick Alden, sustainable lawn-care business owner Kelly Giard and digital receipt system user Bradley Ericson. It adds that the judges noted these entrepreneurs as an impressive bunch, with high aspirations and with business plans that will help boost the poor economy.
going social
Jan2010, Vol. 38 Issue 1, p108-115
The article features social networking which was used as a marketing strategy to Z Pizza Mount Vernon LLC franchised by Michael Blank in the U.S. Blank realized the importance of social media in one's business which gives customers the opportunity to know deals and promotions of his business.
HOW TWITTER IS REVOLUTIONIZING BUSINESS
Dec2009, Vol. 37 Issue 12, p26-32
The article focuses on the significance of online social network site Twitter on small businesses in the U.S. It states that Twitter enables the businesses to efficiently promote their goods and services directly to the customers for free.
HONK IF YOU CAN READ THIS
Nov2009, Vol. 37 Issue 11, p86-91
The article focuses on the popularity of human directionals as an efficient form of outdoor advertising in the U.S. The author notes that such marketing technique has evolved into a profitable form of street performance. Entrepreneurs Max Durovic and Michael Kenny have both taken the streets to attract passersby.
A sharp idea
Oct2011, Vol. 39 Issue 10, p17-17
The article focuses on the knife-making business of entrepreneur Quintin Middleton. Topics include the start of his small business Middleton Made Knives, his craftsmanship and marketing skills in the knife-making industry, the success of the business with sales to chefs in the restaurant Cypress, and plans for expansion of the business.
Virtual people, real dollars
Oct2011, Vol. 39 Issue 10, p22-22
The article focuses on the ways that two business in the U.S. have used social networking tools to increase revenue. A truck-based dining business called Marination Mobile has used social networking to gain two brick-and-mortar restaurants through online social networks like Facebook and Twitter. A veterinarian, Dr. Enrique Borrego, has used advertisements through websites like Google and Facebook to increase the number of clients.
A safer world
Oct2011, Vol. 39 Issue 10, p24-24
The article discusses the small business of entrepreneur Mathew Gerson that distributes condoms to people in developing countries. Topics include his goals for the business which is called Sir Richard's, the work of venture capitalist Mark Kreloff in the advertising and packaging of the product, and the relationship of the business with health advocacy organization Partners in Health.
Social potatoes
Oct2011, Vol. 39 Issue 10, p52-52
The article looks at SocialGuide, a mobile device application that aggregates comments on social networking websites Facebook and Twitter about television shows as they air, connecting viewers. Topics discussed include founder Sean Casey and senior vice president Erika Faust, the application's utility for advertisers, and SocialGuide's similar product for films, released in August 2011.
Light hearted
Oct2011, Vol. 39 Issue 10, p98-98
The article profiles Glassybaby, a small business that makes votive candleholders, founded by cancer survivor Lee Rhodes. Topics discussed include how the company's donations to cancer charities, Rhodes' sale of 20 percent of the company to Jeff Bezos, investor and founder of online retailer Amazon.com, and the company's small product line of votive holders and drinking glasses.
HOW I SAVED $6,000 PER YEAR
Oct2011, Vol. 39 Issue 10, p110-110
A personal narrative from the founder of online textbook seller Swoopthat.com is presented which discusses his experience changing from in-house internet servers to cloud-computing based systems.
Put a lid on it
Oct2011, Vol. 39 Issue 10, p120-120
The article discusses the business venture of Reneé and Greg Plumlee to make wine and drink covers and includes information about the creation of the company Thirsty Bug Enterprises, the customer base, and the marketing of the devices, which are called BevHats.
Safe sitters
Oct2011, Vol. 39 Issue 10, p158-158
An interview is presented with entrepreneur Todd Pliss, who started the company Rent-A-Grandma services for child care. Topics include the development of the business to expand into the area of domestic services and his decision to franchise the business. Comments from Pliss are offered on topics including demand for services, the difference between younger babysitters and grandmothers, and the ages of the women employed.
'TREP OF THE MONTH
Sep2011, Vol. 39 Issue 9, p18-18
The article discusses Steven Mikel, an artist who paints and sells artwork made with coffee using the technique which he calls "Dark Roast Watercolors."
The business of HISTORY
Sep2011, Vol. 39 Issue 9, p35-35
The article introduces a special report on entrepreneurs who work in the American antiques and collectibles business.
Social media's zen master of marketing
Sep2011, Vol. 39 Issue 9, p68-68
The article focuses on Shama Kabani, founder of the social marketing firm The Marketing Zen Group. Information is provided on the different Internet-based marketing services offered such as blogs, online social network Twitter account setup, and the creation of websites that generate sales leads.
Worth a thousand words
Sep2011, Vol. 39 Issue 9, p70-70
The article focuses on Ophir Tanz, founder of the digital advertisement company GumGum. Information is provided on how the company was able to generate revenue from the creation of in-image advertising, the proprietary software created to assign keywords to match images, and the use of embedded code to link products to consumers.
The value of the daily steal
Sep2011, Vol. 39 Issue 9, p72-72
The article focuses on Ben Federman, founder of the discount website 1SaleADay.com. Information is provided on how the company is able to offer large discounts on electronics, how he used word-of-mouth advertising to market the website, and plans for expansion into a discount website for children's products and household goods.
Wardrobe change
Sep2011, Vol. 39 Issue 9, p87-87
The article discusses the development of the used clothing website thredUP. Developers James Reinhart, Chris Homer, and Oliver Lubin originally developed the site so people could buy and sell gently used clothing through the Internet, but found that focusing on children's clothing was more profitable. Users can purchase a box of used kids' clothing for $5 dollars, as well as sell their own boxes. The article details venture capital the business has received.
No frills allowed
Sep2011, Vol. 39 Issue 9, p94-94
The article profiles Hart Main, the 14-year-old founder of ManCans, a company which sells scented candles with masculine scents including sawdust, coffee, and bacon. The article explains the company's customer base, its grassroots marketing, and the outsourcing of candle production to an Ohio candle maker.
STRANGERS IN OUR MIDST
Aug2011, Vol. 39 Issue 8, p37-37
The article focuses on computer applications for smartphones that connect strangers by geography, such as Yobongo, Zaarly, and Ask Around.
Both a borrower and a lender be
Aug2011, Vol. 39 Issue 8, p46-46
The article focuses on the online rental website SnapGoods. The article details its creation by co-founder Ron J. Williams in 2009, its website redesign in March of 2010, and the price of use. Future plans for the company are noted including expanding nationwide and mobile computer applications for smartphones.
Mob frugality
Aug2011, Vol. 39 Issue 8, p80-80
The article article presents information on group-powered deal web sites including marketsharing.com, bizydeal.com, and marketblitz.com.
Metal to the pedal
Aug2011, Vol. 39 Issue 8, p84-84
The article focuses on Krystal O'Mara's company ReMain Eco Design and Consulting, which sells the home furnishings she builds from old bicycle parts. The article notes that cyclists and college students are her biggest customers, with lighting pieces being her biggest sellers. Her use of the Internet, including social networking site Facebook and crafting e-commerce site Etsy, to market her goods is discussed.
TAKING THE RIGHT road
Oct2009, Vol. 37 Issue 10, p104-111
The article mentions that after 15 years as a traveling salesman, Joe Grubb finally gained his success in business. It notes that Grubb has experienced several business failures, but was encouraged to put up a new business in relation to home health care giving for ailing seniors when he started to help his ailing father. According to Grubb, when he heard about the home health care market he knew that was what he was meant to do in his life.
BREAKING the mold
Sep2009, Vol. 37 Issue 9, p87-90
The article provides information on several franchising companies in the U.S. Hey Buddy! Pet Supply Vending Co. is focusing on vending machines that are providing dog foods and its franchise fee will range up to 69, 800 dollars. Koko FitClub LLC's franchise cost will range up to 179,000 dollars and focuses on personal training services. Home Health Mates' franchise cost will range up to 134,400 dollars and focuses on professional medical care for families at home.
WHERE TO BE AN ENTREPRENEUR
Aug2009, Vol. 37 Issue 8, p49-59
The article features cities that embody the entrepreneurial spirit in the U.S. The housing crisis in Las Vegas, Nevada has offered opportunities to small businesses including The Cupcakery. The cooperation shown by entrepreneurs in Portland, Oregon helped businesses thrive in the city despite the absence of big investors. Other cities included in the list are Orlando, Florida and San Diego, California.
10 smokin' hot industries. 100 BRILLIANT IDEAS.
Jun2009, Vol. 37 Issue 6, p36-49
The article highlights the innovative companies and products in the industries that are driving the economy in the U.S.
101 BEST FRANCHISES to run from home
Jun2009, Vol. 37 Issue 6, p78-85
The article lists the 101 best homebased franshises in the U.S. including Jan-Pro Franchising International Inc., Servpro Industries Inc., and Jazzercise Inc..
Top 30 New Franchises
Mar2010, Vol. 38 Issue 3, p99-101
The article lists the top 30 new franchises in the U.S. including Stratus Building Solutions, Senior Helpers and Mr. Sandless.
The tippling point
Jul2011, Vol. 39 Issue 7, p50-50
The article presents information on the online social networking company Poggled at http://chicago.poggled.com which provides consumers with coupons for use at taverns, live music destinations, dance clubs and sports bars in the Chicago, Illinois area.
BORN AT THE BAR
Jul2011, Vol. 39 Issue 7, p61-61
The article focuses on entrepreneurial ideas that were conceived at bars and written on cocktail napkins. It states that Southwest Chile Supply was created by entrepreneurs Allison Rugen and Carlo Marchiondo at a bar after an order of green chiles they ordered failed to arrive. It mentions that medical equipment rental company 123DME was drafted by Stenseth and Mazen Daulch in 30 minutes in a Denver, Colorado bar. It comments that Yoga for Athletes Ripped was conceived in a bar in California.
Chew on this
Jul2011, Vol. 39 Issue 7, p72-72
The article reports on Project 7, a food, mint and chewing gum company that donates half of its profits to support seven areas of human need such as world hunger, healing the sick and promoting conservation of natural resources. The article provides information on the founder, Tyler Merrick, and how he created and launched the company.
Go union
Jul2011, Vol. 39 Issue 7, p88-88
A personal narrative is presented which details Gary Hicks' efforts to finance his online job-matching company, SkillSniper.com, through credit unions.
A family affair
Jul2011, Vol. 39 Issue 7, p120-120
An interview with used children's clothing franchise owners Carrie Rosenblum, Cindy Kehagiaras and Carol Polsky-Mintz is presented. Topics such as the difficulty of working together as a family, managing a large inventory and targeting their market customer by offering a variety of merchandise are included.
Valuable memories
Jun2011, Vol. 39 Issue 6, p90-90
This article reports on the ScanDigital online services for digitizing photographs and videos. The article discusses co-founders Anderson Schoenrock and Michael Mothner, describing their development of the scanning and preservation business. Information is provided on the design of their services and their projected revenues.
The new sounds of music
May2011, Vol. 39 Issue 5, p12-12
An introduction is presented in which the editor discusses various reports within the issue concerning changes in the music industry and music business innovations.
Phone booking
May2011, Vol. 39 Issue 5, p36-36
The article discusses HotelTonight, an application (app) for iPhone smartphones developed by entrepreneur Sam Shank. HotelTonight lets consumers make same-day hotel reservations. General manager Jason Mancuso of the Room Mate Grace hotel in New York city says the app has helped his company generate business.
Check out who's checking in
May2011, Vol. 39 Issue 5, p45-45
The article discusses Geotoko, a marketing tool that provides small businesses with information about the whereabouts of potential customers as gleaned from such check-in mobile applications as Foursquare and Gowalla, as well as the means to tailor a marketing campaign to them. Commentary is provided from Geotoko chief executive Adarsh Pallian.
The velvet touch
May2011, Vol. 39 Issue 5, p84-84
The article focuses on painter Jennifer Kenworth of Portland, Oregon. Kenworth's financial success marketing paintings made on velvet is discussed as an example of entrepreneurship. Unusual requests of subject matter by clients who commissioned Kenworth to create a velvet painting are examined. Prices for Kenworth's paintings are considered.
Readings for other purposes
the new CREATIVE CLASS
May2011, Vol. 39 Issue 5, p59-61
The article presents commentary from designer Bruce Mau and author John Kao on creativity. Kao believes that the improvisational nature of jazz music can teach entrepreneurs about the creative process.
social climbers
Jan2011, Vol. 39 Issue 1, p116-123
The article discusses the use of online social networks for marketing by franchises.
TEARING DOWN THE WALLS
Dec2010, Vol. 38 Issue 12, p57-62
The article discusses social media and its influence on business operations.
THE SECRET SAUCE PROJECT
Feb2011, Vol. 39 Issue 2, p79-81
The article reports on this journal's 60-day experiment to find out how much social media and digital marketing help a business grow through branding and increased demand.
FREELANCE NATION
Sep2010, Vol. 38 Issue 9, p88-97
The article discusses an increase which has been seen in the number of U.S. business enterprises that are outsourcing portions of their workloads to employees called temporary workers, freelancers, contractors or day laborers.
No second chances
Sep2011, Vol. 39 Issue 9, p58-59
The article focuses on how Jerry McLaughlin, chief executive officer (CEO) and co-founder of the online retail store Branders.com, was able to develop his business. Information is provided on how the website's rebranding of the subcategory pages and addition of toll-free customer service numbers helped increase sales.
The full-time non-employee
Apr2010, Vol. 38 Issue 4, p80-87
This article discusses the legal status of unpaid interns and presents information about their increasing use by businesses.
WHAT TO DO WHEN THE BANK PULLS YOUR LINE OF CREDIT
Feb2010, Vol. 38 Issue 2, p42-47
The article offers insights on what small business owners need to do when the bank pulls their line of credit.
BAR KEEP
Jul2011, Vol. 39 Issue 7, p53-54
The author reflects on methods of finding the best bar for use by businesses. He comments on business meetings held in bars and how they can be like satellite offices.
Tear down that wall
Jun2011, Vol. 39 Issue 6, p46-47
Forcing potential customers to offer contact information before providing them with free material or information is counterproductive.
LIGHTS, CAMERA--TRANSACTION
Jun2011, Vol. 39 Issue 6, p78-79
The article discusses viral videos and their consumption, describing how marketers can utilize trends to improve sales. Information is provided on streaming videos for companies including the Ice.com jewelry retailer and the Zappos.com shoe seller.
The downside of discounting
Apr2011, Vol. 39 Issue 4, p66-67
The article discusses using social-coupon firms such as Groupon and LivingSocial to promote one's business. It is essential that a company assure itself it has the capacity to handle any new business that may result. Also, make sure an expiration date exists for any social coupons that you offer. Examples are provided of actual social-coupon endeavors that succeeded and failed.
SUCCESS, IN A HURRY
Jul2011, Vol. 39 Issue 7, p88-88
The article discusses ways to market a web-based product to a large audience by using social media.
Group thing
Jun2011, Vol. 39 Issue 6, p92-92
This article reports on entrepreneur Sally Outlaw and her work with the crowdfunding website peerbackers.com. The article discusses Outlaw's views on web financing and fundraising for business ventures for entrepreneurs. Information is provided on how business owners can use the peerbackers program to gain exposure, use incentives, and develop legitimate business models.
Anatomy of the game
Jun2011, Vol. 39 Issue 6, p136-136
This article presents statistics about the global gaming industry in 2011 related to female video game users, game consoles, and wireless device users.
How to really be winning
May2011, Vol. 39 Issue 5, p20-20
An interview with business entrepreneur and author Guy Kawasaki is presented. When asked if it is possible to charm customers without social media, he said that the benefit of social media is it is powerful and inexpensive, but that the three aspects of enchanting customers is having a great product or service, trustworthiness and being likable. He mentions that social media is part of marketing and is a core activity of businesses and that social media pays off in the long run.
BY THE NUMBERS
May2011, Vol. 39 Issue 5, p63-63
The article presents various statistics about marketing including the percent of consumers who use social media to follow a brand, the estimated annual increase in spending on direct-mail marketing between 2010-2014, and the percent of money paid for online advertising that is spent on paid Internet searches.
"Extra credit." May 2004. By Mark Henricks. Entrepreneur Magazine, pp. 72-76.
Abstract: Focuses on the development of entrepreneurship education in colleges and universities in the U.S. Importance of entrepreneurial thinking in developing skills in analysis, communication, critical thinking and innovation; Increase of enrollment in graduate entrepreneurship programs; Benefit of experiential learning; Conception of entrepreneurship education as a way of approaching behavior.
"Can entrepreneurship be taught?" March 2006. By Patriccia B. Gray and Anne Field. FSB: Fortune Small Business, pp. 34-51.
Abstract: The article focuses on the advantages of entrepreneurship courses offered by business schools in the U.S. According to JetBlue founder David Neeleman, such courses can help guide aspiring entrepreneurs in establishing their own business. The average annual income of entrepreneurship majors and masters in business administration is higher than other business majors according to a research conducted at the University of Arizona. Entrepreneurship programs prepare students to tackle ethical decisions that business owners face.
"Lack of entrepreneurial culture seen as Europe’s biggest obstacle." June 2011. By Ben Rooney. Wall Street Journal: Tech Europe.
"The trouble with lifestyle entrepreneurs." July 2005. Inc. magazine, pp. 21-23.
Abstract: Focuses on the business crisis caused by increasing lifestyle entrepreneurs in New Zealand. Lack of business expansion; Actions taken by the University of Auckland Business School's entrepreneurship center to improve the skills of entreprenueurs; Advantages of U.S. entrepreneurs over their Kiwi counterparts.
"The entrepreneurs born of recession." March 2009. By Karen E. Klein. BusinessWeek Online.
Abstract: The article focuses on the issue of people adapting entrepreneurship after rising unemployment rates in the U.S. It states that many appear to be starting small, looking into businesses they can run in addition to their day jobs, such as direct-selling, pushcart vending, and online ventures that capitalize on recession realities. Some business ideas also involve finding a silver lining among the dark economic clouds.
(Note: STOPPED AT #500, "Special delivery" from search using only "entrepreneur" in Pub Title SO.)
THE CREATIVE difference
Sep2011, Vol. 39 Issue 9, p110-116
The article profiles three out-of-the-ordinary franchises. School of Rock is an after-school music school founded by Paul Green and run by Chief Executive Officer Chris Catalano that teaches children rock music songs and then the musical theory behind those songs. Fairway Divorce Solutions, founded by Karen Stewart, offers individual, rather than couple, divorce mediation services. WAKA, the World Adult Kickball Association, is an adult kickball league founded by Johnny LeHane.
Camping's extreme makeover.
Aug2011, Vol. 39 Issue 8, p58-63
The article focuses on upscale camping, also known as "glamping."
CUSTOMERS FIRST
Aug2011, Vol. 39 Issue 8, p92-97
The article uses the experiences of startup companies like mobile app Gigwalk, software service Bizen, and online shopping site Styleoutsidethebox.com to show why startups must focus on the customer.
FRANCHISE a-go-go
Aug2011, Vol. 39 Issue 8, p98-103
This article focuses on the popularity and convenience of food trucks, mobile units selling food to consumers on the street, either as an individual business or part of a larger franchise.
The business of caring
Aug2011, Vol. 39 Issue 8, p108-114
This article presents a list of the top care-service franchises, ranging from child care to senior care, based on Entrepreneur Magazine's 2011 Franchise 500 rankings, including Goddard Systems Inc., Primrose School Franchising Co., and The Learning Experience.
BRAVE NEW FRANCHISES
Sep2011, Vol. 39 Issue 9, p119-121
The article presents profiles of companies that began franchising in 2009, 2010, and 2011. Cool De Sac is a restaurant that offers healthy, kid-friendly food alongside more adult menu options. Gift Card Monkey is a company that allows customers to buy, sell, and trade unwanted gift cards for cash. Adventure Pet is a pet care service that picks up dogs and takes them for off-leash walks.
One man's trash
Apr2011, Vol. 39 Issue 4, p50-53
The article discusses Looptworks. Founded by Scott Hamlin, Gary Peck, and Jim Stutts in 2009, Looptworks fashions apparel and other items out of disposable materials such as factory textile waste. Looptworks' products exemplify "upcycling," or the process of using waste materials to create products of greater value.
THE NEW SMART MONEY
Mar2011, Vol. 39 Issue 3, p50-54
The article focuses on the mobile commerce industry. It states a survey by market intelligence company ABI Research found nearly half of smartphone owners in the U.S. have used their phones for mobile shopping or intend to.
HOW TO MAKE MARKETING BRILLIANCE
Feb2011, Vol. 39 Issue 2, p48-53
The article offers examples of successful marketing of products, services or individuals which took place in 2010, as measured in terms of both creativity and financial results.
THE envelope please….
Jan2011, Vol. 39 Issue 1, p47-50
The article presents profiles on entrepreneurs Daniel Lubetzky, Derek Zobrist, and Allen Kim in light of their being named Entrepreneur of 2010 by "Entrepreneur" magazine. It states that Lubetzky founded the KIND Healthy Snacks product line that features minimally processed snack bars. It mentions that Zobrist's company Enovative Kontrol Systems installed hot water recirculation systems that reduces water heating costs. It comments on Kim's online baby clothing rental store Bebarang.
Change
Dec2010, Vol. 38 Issue 12, p28-36
The article presents profiles of ventures Foursquare, Square, and Zappos.
STYLE TO BURN
Nov2010, Vol. 38 Issue 11, p103-111
The article looks at mobile retail trucks. The costs associated with running the customized truck for t-shirt vendor Cookies-n-Cream is compared to the cost of renting a store in the same area.
On the green way
Apr2011, Vol. 39 Issue 4, p54-56
The article discusses opportunities for small businesses in areas related to environmentalism.
Gurus & Grads
Oct2010, Vol. 38 Issue 10, p84-92
The article focuses on several successful students of his MIT Entrepreneurship Center program. It presents write-ups on several graduates who founded their own companies after graduating, including Brian Shin, Ahmed Shuja, and Dan Cremons.
IT DOESN'T TAKE A MILLION….
Sep2010, Vol. 38 Issue 9, p50-58
The article profiles Susan Gregg-Koger, Sam Altman, Michael Mothner, and Emily Olson, young entrepreneurs who created successful online businesses.
fresh THINKING
Sep2010, Vol. 38 Issue 9, p108-113
The article lists franchises which have become available to entrepreneurs in 2010 including Club Tabby Franchise LLC, Huntington School Services and Brewster's Chicken.
New wine in new bottles
Oct2011, Vol. 39 Issue 10, p42-43
The article discusses the use of QR (quick response) codes on the Sacre Bleu winery labels for mobile marketing.
The wave riders
Aug2011, Vol. 39 Issue 8, p16-17`
The article focuses on surf board manufacturing company YOLO Board, which was launched by entrepreneurs Jeff Archer and Tom Losee. It states that YOLO build and market surfboard variants designed for stand-up paddling (SUP).
Taking care
Aug2011, Vol. 39 Issue 8, p105-106
This article presents interviews with Goddard Systems franchisee Fran Lubbs and The Senior's Choice franchise founder Steve Everhart.
9 more to watch
Jun2010, Vol. 38 Issue 6, p65-74
The article briefly discusses nine apps and services for mobile technology.
ON THE NOSE
May2010, Vol. 38 Issue 5, p24-32
The article profiles the ideas of Fabrice Penot, co-owner with Eddie Roschi of the 2006 fragrance company Le Labo, who wished to base the company on pure perfumes and no advertising.
FROM THE BLACKBOARD TO THE BOARDROOM
Apr2010, Vol. 38 Issue 4, p57-62
This article presents information about seven entrepreneurs who achieved success with the education and assistance received from the business schools they graduated from. Peter Findley created a business plan that would create a network of summer camps that would teach middle and high school students new media skills. Sam Hogg created a company that eliminates plastic gift cards that create a waste disposal problem. Megan Shea designed a business that helps elderly people find care facilities.
WHO SAYS NO ONE IS SHOPPING
Sep2010, Vol. 38 Issue 9, p26-30
The article discusses the emergence of private sample-sale web sites, a retail niche said to have changed U.S. shopping habits. Entrepreneur Adam Bernhard and his company HauteLook are noted as a primary example of such retail businesses.
Knowledge on tap
Jul2011, Vol. 39 Issue 7, p18-19
The article discusses Matt Simpson. His company, The Beer Sommelier, hosts private parties and events, and provides consulting services regarding beer.
The art of online commerce
Jul2011, Vol. 39 Issue 7, p46-47
The article focuses on social commerce platform provider Moontoast, which provides services for art galleries in the Nashville, Tennessee area.
the PLAYERS
Jul2011, Vol. 39 Issue 7, p66-67
The article provides tidbits of information on entrepreneurs who work in the U.S. business industry including Andrew Schuman, Mark Shoemaker and Nicolas Benedict.
The rise of the real-time deal
Jul2011, Vol. 39 Issue 7, p70-71
The article reports on the popularity of same-day deal websites and the profits seen by their owners such as Groupon Inc. and LivingSocial. Information is presented on other companies that will offer similar services in the future. The article notes the effect that the deals have on small to mid-sized business that participate.
A rocky path to green
Jun2011, Vol. 39 Issue 6, p18-19
The article focuses on shoe industry entrepreneur Jimmy Tomczak and his company Tombolo. Tomczak's design and construction of sandals is examined, particularly his use of vinyl recycled from billboards as the material of which the sandals are made. Seed funding of Tomczak's company by a nonprofit organization for social entrepreneurship is discussed.
This space for rent
Jun2011, Vol. 39 Issue 6, p38-39
The article focuses on the new business enterprise LiquidSpace, which produces and distributes application software for the iPhone smartphone which allows users to locate and rent or share temporary office space or workplace locations.
Get on the bus
May2011, Vol. 39 Issue 5, p16-17
The article focuses on the Celebrity Bus Drivers Academy in Nashville, Tennessee. It states that the school was founded in 2009 by veteran tour driver Chip Huffman and partner Tandy Rice. It mentions that the U.S. Department of Transportation started requiring entertainers to hire professionally trained drivers in 1995.
Lips Inc.
May2011, Vol. 39 Issue 5, p26-27
The article focuses on the business model of the rock band The Flaming Lips. Band frontman Wayne Coyne comments that the band's next release will be placed on a USB flash drive that is embedded inside a life-size skull sculpted out of gummy bears. The article comments on the sharp decline in revenues in the music trade and mentions that the overall music market fell nine percent while digital music sales increased only six percent in 2010.
Soul survivors
May2011, Vol. 39 Issue 5, p30-31
The article focuses on the company Dusty Groove America, a record shop that caries vinyl long-play record albums and compact disc albums. It mentions that Dusty Groove's web site and online sales accounts for around 80 percent of store revenue, with original reviews and album art setting the web site apart from rivals.
Music in motion
May2011, Vol. 39 Issue 5, p31-32
The article focuses on online jukebox service Rdio. Rdio chief executive officer Drew Larner suggests that the proliferation of smartphones, consumer acceptance of on-demand content, and faster broadband access will allow music to adapt to a streaming format. It mentions that Rdio differs from other music streaming services by integrating online social networking to allow friends share playlists.
ART & COMMERCE
Jan2010, Vol. 38 Issue 1, p18-21
The article features independently owned cafe and coffee wholesaler Metropolis Coffee Co. which uses screen-printed posters to market its products and services in the U.S. It mentions that the company employs the services of poster maker Jay Ryan who produced them with hand-painted,attention-grabbing promotional posters.
Entrepreneur Magazine's Entrepreneur of 2009 award winners
Jan2010, Vol. 38 Issue 1, p23-26
The article presents the winners of Entrepreneur of 2009 competition in the U.S. Winners include Skullcandy founder Rick Alden, sustainable lawn-care business owner Kelly Giard and digital receipt system user Bradley Ericson. It adds that the judges noted these entrepreneurs as an impressive bunch, with high aspirations and with business plans that will help boost the poor economy.
going social
Jan2010, Vol. 38 Issue 1, p108-115
The article features social networking which was used as a marketing strategy to Z Pizza Mount Vernon LLC franchised by Michael Blank in the U.S. Blank realized the importance of social media in one's business which gives customers the opportunity to know deals and promotions of his business.
HOW TWITTER IS REVOLUTIONIZING BUSINESS
Dec2009, Vol. 37 Issue 12, p26-32
The article focuses on the significance of online social network site Twitter on small businesses in the U.S. It states that Twitter enables the businesses to efficiently promote their goods and services directly to the customers for free.
HONK IF YOU CAN READ THIS
Nov2009, Vol. 37 Issue 11, p86-91
The article focuses on the popularity of human directionals as an efficient form of outdoor advertising in the U.S. The author notes that such marketing technique has evolved into a profitable form of street performance. Entrepreneurs Max Durovic and Michael Kenny have both taken the streets to attract passersby.
A sharp idea
Oct2011, Vol. 39 Issue 10, p17-17
The article focuses on the knife-making business of entrepreneur Quintin Middleton. Topics include the start of his small business Middleton Made Knives, his craftsmanship and marketing skills in the knife-making industry, the success of the business with sales to chefs in the restaurant Cypress, and plans for expansion of the business.
Virtual people, real dollars
Oct2011, Vol. 39 Issue 10, p22-22
The article focuses on the ways that two business in the U.S. have used social networking tools to increase revenue. A truck-based dining business called Marination Mobile has used social networking to gain two brick-and-mortar restaurants through online social networks like Facebook and Twitter. A veterinarian, Dr. Enrique Borrego, has used advertisements through websites like Google and Facebook to increase the number of clients.
A safer world
Oct2011, Vol. 39 Issue 10, p24-24
The article discusses the small business of entrepreneur Mathew Gerson that distributes condoms to people in developing countries. Topics include his goals for the business which is called Sir Richard's, the work of venture capitalist Mark Kreloff in the advertising and packaging of the product, and the relationship of the business with health advocacy organization Partners in Health.
Social potatoes
Oct2011, Vol. 39 Issue 10, p52-52
The article looks at SocialGuide, a mobile device application that aggregates comments on social networking websites Facebook and Twitter about television shows as they air, connecting viewers. Topics discussed include founder Sean Casey and senior vice president Erika Faust, the application's utility for advertisers, and SocialGuide's similar product for films, released in August 2011.
Light hearted
Oct2011, Vol. 39 Issue 10, p98-98
The article profiles Glassybaby, a small business that makes votive candleholders, founded by cancer survivor Lee Rhodes. Topics discussed include how the company's donations to cancer charities, Rhodes' sale of 20 percent of the company to Jeff Bezos, investor and founder of online retailer Amazon.com, and the company's small product line of votive holders and drinking glasses.
HOW I SAVED $6,000 PER YEAR
Oct2011, Vol. 39 Issue 10, p110-110
A personal narrative from the founder of online textbook seller Swoopthat.com is presented which discusses his experience changing from in-house internet servers to cloud-computing based systems.
Put a lid on it
Oct2011, Vol. 39 Issue 10, p120-120
The article discusses the business venture of Reneé and Greg Plumlee to make wine and drink covers and includes information about the creation of the company Thirsty Bug Enterprises, the customer base, and the marketing of the devices, which are called BevHats.
Safe sitters
Oct2011, Vol. 39 Issue 10, p158-158
An interview is presented with entrepreneur Todd Pliss, who started the company Rent-A-Grandma services for child care. Topics include the development of the business to expand into the area of domestic services and his decision to franchise the business. Comments from Pliss are offered on topics including demand for services, the difference between younger babysitters and grandmothers, and the ages of the women employed.
'TREP OF THE MONTH
Sep2011, Vol. 39 Issue 9, p18-18
The article discusses Steven Mikel, an artist who paints and sells artwork made with coffee using the technique which he calls "Dark Roast Watercolors."
The business of HISTORY
Sep2011, Vol. 39 Issue 9, p35-35
The article introduces a special report on entrepreneurs who work in the American antiques and collectibles business.
Social media's zen master of marketing
Sep2011, Vol. 39 Issue 9, p68-68
The article focuses on Shama Kabani, founder of the social marketing firm The Marketing Zen Group. Information is provided on the different Internet-based marketing services offered such as blogs, online social network Twitter account setup, and the creation of websites that generate sales leads.
Worth a thousand words
Sep2011, Vol. 39 Issue 9, p70-70
The article focuses on Ophir Tanz, founder of the digital advertisement company GumGum. Information is provided on how the company was able to generate revenue from the creation of in-image advertising, the proprietary software created to assign keywords to match images, and the use of embedded code to link products to consumers.
The value of the daily steal
Sep2011, Vol. 39 Issue 9, p72-72
The article focuses on Ben Federman, founder of the discount website 1SaleADay.com. Information is provided on how the company is able to offer large discounts on electronics, how he used word-of-mouth advertising to market the website, and plans for expansion into a discount website for children's products and household goods.
Wardrobe change
Sep2011, Vol. 39 Issue 9, p87-87
The article discusses the development of the used clothing website thredUP. Developers James Reinhart, Chris Homer, and Oliver Lubin originally developed the site so people could buy and sell gently used clothing through the Internet, but found that focusing on children's clothing was more profitable. Users can purchase a box of used kids' clothing for $5 dollars, as well as sell their own boxes. The article details venture capital the business has received.
No frills allowed
Sep2011, Vol. 39 Issue 9, p94-94
The article profiles Hart Main, the 14-year-old founder of ManCans, a company which sells scented candles with masculine scents including sawdust, coffee, and bacon. The article explains the company's customer base, its grassroots marketing, and the outsourcing of candle production to an Ohio candle maker.
STRANGERS IN OUR MIDST
Aug2011, Vol. 39 Issue 8, p37-37
The article focuses on computer applications for smartphones that connect strangers by geography, such as Yobongo, Zaarly, and Ask Around.
Both a borrower and a lender be
Aug2011, Vol. 39 Issue 8, p46-46
The article focuses on the online rental website SnapGoods. The article details its creation by co-founder Ron J. Williams in 2009, its website redesign in March of 2010, and the price of use. Future plans for the company are noted including expanding nationwide and mobile computer applications for smartphones.
Mob frugality
Aug2011, Vol. 39 Issue 8, p80-80
The article article presents information on group-powered deal web sites including marketsharing.com, bizydeal.com, and marketblitz.com.
Metal to the pedal
Aug2011, Vol. 39 Issue 8, p84-84
The article focuses on Krystal O'Mara's company ReMain Eco Design and Consulting, which sells the home furnishings she builds from old bicycle parts. The article notes that cyclists and college students are her biggest customers, with lighting pieces being her biggest sellers. Her use of the Internet, including social networking site Facebook and crafting e-commerce site Etsy, to market her goods is discussed.
TAKING THE RIGHT road
Oct2009, Vol. 37 Issue 10, p104-111
The article mentions that after 15 years as a traveling salesman, Joe Grubb finally gained his success in business. It notes that Grubb has experienced several business failures, but was encouraged to put up a new business in relation to home health care giving for ailing seniors when he started to help his ailing father. According to Grubb, when he heard about the home health care market he knew that was what he was meant to do in his life.
BREAKING the mold
Sep2009, Vol. 37 Issue 9, p87-90
The article provides information on several franchising companies in the U.S. Hey Buddy! Pet Supply Vending Co. is focusing on vending machines that are providing dog foods and its franchise fee will range up to 69, 800 dollars. Koko FitClub LLC's franchise cost will range up to 179,000 dollars and focuses on personal training services. Home Health Mates' franchise cost will range up to 134,400 dollars and focuses on professional medical care for families at home.
WHERE TO BE AN ENTREPRENEUR
Aug2009, Vol. 37 Issue 8, p49-59
The article features cities that embody the entrepreneurial spirit in the U.S. The housing crisis in Las Vegas, Nevada has offered opportunities to small businesses including The Cupcakery. The cooperation shown by entrepreneurs in Portland, Oregon helped businesses thrive in the city despite the absence of big investors. Other cities included in the list are Orlando, Florida and San Diego, California.
10 smokin' hot industries. 100 BRILLIANT IDEAS.
Jun2009, Vol. 37 Issue 6, p36-49
The article highlights the innovative companies and products in the industries that are driving the economy in the U.S.
101 BEST FRANCHISES to run from home
Jun2009, Vol. 37 Issue 6, p78-85
The article lists the 101 best homebased franshises in the U.S. including Jan-Pro Franchising International Inc., Servpro Industries Inc., and Jazzercise Inc..
Top 30 New Franchises
Mar2010, Vol. 38 Issue 3, p99-101
The article lists the top 30 new franchises in the U.S. including Stratus Building Solutions, Senior Helpers and Mr. Sandless.
The tippling point
Jul2011, Vol. 39 Issue 7, p50-50
The article presents information on the online social networking company Poggled at http://chicago.poggled.com which provides consumers with coupons for use at taverns, live music destinations, dance clubs and sports bars in the Chicago, Illinois area.
BORN AT THE BAR
Jul2011, Vol. 39 Issue 7, p61-61
The article focuses on entrepreneurial ideas that were conceived at bars and written on cocktail napkins. It states that Southwest Chile Supply was created by entrepreneurs Allison Rugen and Carlo Marchiondo at a bar after an order of green chiles they ordered failed to arrive. It mentions that medical equipment rental company 123DME was drafted by Stenseth and Mazen Daulch in 30 minutes in a Denver, Colorado bar. It comments that Yoga for Athletes Ripped was conceived in a bar in California.
Chew on this
Jul2011, Vol. 39 Issue 7, p72-72
The article reports on Project 7, a food, mint and chewing gum company that donates half of its profits to support seven areas of human need such as world hunger, healing the sick and promoting conservation of natural resources. The article provides information on the founder, Tyler Merrick, and how he created and launched the company.
Go union
Jul2011, Vol. 39 Issue 7, p88-88
A personal narrative is presented which details Gary Hicks' efforts to finance his online job-matching company, SkillSniper.com, through credit unions.
A family affair
Jul2011, Vol. 39 Issue 7, p120-120
An interview with used children's clothing franchise owners Carrie Rosenblum, Cindy Kehagiaras and Carol Polsky-Mintz is presented. Topics such as the difficulty of working together as a family, managing a large inventory and targeting their market customer by offering a variety of merchandise are included.
Valuable memories
Jun2011, Vol. 39 Issue 6, p90-90
This article reports on the ScanDigital online services for digitizing photographs and videos. The article discusses co-founders Anderson Schoenrock and Michael Mothner, describing their development of the scanning and preservation business. Information is provided on the design of their services and their projected revenues.
The new sounds of music
May2011, Vol. 39 Issue 5, p12-12
An introduction is presented in which the editor discusses various reports within the issue concerning changes in the music industry and music business innovations.
Phone booking
May2011, Vol. 39 Issue 5, p36-36
The article discusses HotelTonight, an application (app) for iPhone smartphones developed by entrepreneur Sam Shank. HotelTonight lets consumers make same-day hotel reservations. General manager Jason Mancuso of the Room Mate Grace hotel in New York city says the app has helped his company generate business.
Check out who's checking in
May2011, Vol. 39 Issue 5, p45-45
The article discusses Geotoko, a marketing tool that provides small businesses with information about the whereabouts of potential customers as gleaned from such check-in mobile applications as Foursquare and Gowalla, as well as the means to tailor a marketing campaign to them. Commentary is provided from Geotoko chief executive Adarsh Pallian.
The velvet touch
May2011, Vol. 39 Issue 5, p84-84
The article focuses on painter Jennifer Kenworth of Portland, Oregon. Kenworth's financial success marketing paintings made on velvet is discussed as an example of entrepreneurship. Unusual requests of subject matter by clients who commissioned Kenworth to create a velvet painting are examined. Prices for Kenworth's paintings are considered.
Readings for other purposes
the new CREATIVE CLASS
May2011, Vol. 39 Issue 5, p59-61
The article presents commentary from designer Bruce Mau and author John Kao on creativity. Kao believes that the improvisational nature of jazz music can teach entrepreneurs about the creative process.
social climbers
Jan2011, Vol. 39 Issue 1, p116-123
The article discusses the use of online social networks for marketing by franchises.
TEARING DOWN THE WALLS
Dec2010, Vol. 38 Issue 12, p57-62
The article discusses social media and its influence on business operations.
THE SECRET SAUCE PROJECT
Feb2011, Vol. 39 Issue 2, p79-81
The article reports on this journal's 60-day experiment to find out how much social media and digital marketing help a business grow through branding and increased demand.
FREELANCE NATION
Sep2010, Vol. 38 Issue 9, p88-97
The article discusses an increase which has been seen in the number of U.S. business enterprises that are outsourcing portions of their workloads to employees called temporary workers, freelancers, contractors or day laborers.
No second chances
Sep2011, Vol. 39 Issue 9, p58-59
The article focuses on how Jerry McLaughlin, chief executive officer (CEO) and co-founder of the online retail store Branders.com, was able to develop his business. Information is provided on how the website's rebranding of the subcategory pages and addition of toll-free customer service numbers helped increase sales.
The full-time non-employee
Apr2010, Vol. 38 Issue 4, p80-87
This article discusses the legal status of unpaid interns and presents information about their increasing use by businesses.
WHAT TO DO WHEN THE BANK PULLS YOUR LINE OF CREDIT
Feb2010, Vol. 38 Issue 2, p42-47
The article offers insights on what small business owners need to do when the bank pulls their line of credit.
BAR KEEP
Jul2011, Vol. 39 Issue 7, p53-54
The author reflects on methods of finding the best bar for use by businesses. He comments on business meetings held in bars and how they can be like satellite offices.
Tear down that wall
Jun2011, Vol. 39 Issue 6, p46-47
Forcing potential customers to offer contact information before providing them with free material or information is counterproductive.
LIGHTS, CAMERA--TRANSACTION
Jun2011, Vol. 39 Issue 6, p78-79
The article discusses viral videos and their consumption, describing how marketers can utilize trends to improve sales. Information is provided on streaming videos for companies including the Ice.com jewelry retailer and the Zappos.com shoe seller.
The downside of discounting
Apr2011, Vol. 39 Issue 4, p66-67
The article discusses using social-coupon firms such as Groupon and LivingSocial to promote one's business. It is essential that a company assure itself it has the capacity to handle any new business that may result. Also, make sure an expiration date exists for any social coupons that you offer. Examples are provided of actual social-coupon endeavors that succeeded and failed.
SUCCESS, IN A HURRY
Jul2011, Vol. 39 Issue 7, p88-88
The article discusses ways to market a web-based product to a large audience by using social media.
Group thing
Jun2011, Vol. 39 Issue 6, p92-92
This article reports on entrepreneur Sally Outlaw and her work with the crowdfunding website peerbackers.com. The article discusses Outlaw's views on web financing and fundraising for business ventures for entrepreneurs. Information is provided on how business owners can use the peerbackers program to gain exposure, use incentives, and develop legitimate business models.
Anatomy of the game
Jun2011, Vol. 39 Issue 6, p136-136
This article presents statistics about the global gaming industry in 2011 related to female video game users, game consoles, and wireless device users.
How to really be winning
May2011, Vol. 39 Issue 5, p20-20
An interview with business entrepreneur and author Guy Kawasaki is presented. When asked if it is possible to charm customers without social media, he said that the benefit of social media is it is powerful and inexpensive, but that the three aspects of enchanting customers is having a great product or service, trustworthiness and being likable. He mentions that social media is part of marketing and is a core activity of businesses and that social media pays off in the long run.
BY THE NUMBERS
May2011, Vol. 39 Issue 5, p63-63
The article presents various statistics about marketing including the percent of consumers who use social media to follow a brand, the estimated annual increase in spending on direct-mail marketing between 2010-2014, and the percent of money paid for online advertising that is spent on paid Internet searches.
"Extra credit." May 2004. By Mark Henricks. Entrepreneur Magazine, pp. 72-76.
Abstract: Focuses on the development of entrepreneurship education in colleges and universities in the U.S. Importance of entrepreneurial thinking in developing skills in analysis, communication, critical thinking and innovation; Increase of enrollment in graduate entrepreneurship programs; Benefit of experiential learning; Conception of entrepreneurship education as a way of approaching behavior.
"Can entrepreneurship be taught?" March 2006. By Patriccia B. Gray and Anne Field. FSB: Fortune Small Business, pp. 34-51.
Abstract: The article focuses on the advantages of entrepreneurship courses offered by business schools in the U.S. According to JetBlue founder David Neeleman, such courses can help guide aspiring entrepreneurs in establishing their own business. The average annual income of entrepreneurship majors and masters in business administration is higher than other business majors according to a research conducted at the University of Arizona. Entrepreneurship programs prepare students to tackle ethical decisions that business owners face.
"Lack of entrepreneurial culture seen as Europe’s biggest obstacle." June 2011. By Ben Rooney. Wall Street Journal: Tech Europe.
"The trouble with lifestyle entrepreneurs." July 2005. Inc. magazine, pp. 21-23.
Abstract: Focuses on the business crisis caused by increasing lifestyle entrepreneurs in New Zealand. Lack of business expansion; Actions taken by the University of Auckland Business School's entrepreneurship center to improve the skills of entreprenueurs; Advantages of U.S. entrepreneurs over their Kiwi counterparts.
"The entrepreneurs born of recession." March 2009. By Karen E. Klein. BusinessWeek Online.
Abstract: The article focuses on the issue of people adapting entrepreneurship after rising unemployment rates in the U.S. It states that many appear to be starting small, looking into businesses they can run in addition to their day jobs, such as direct-selling, pushcart vending, and online ventures that capitalize on recession realities. Some business ideas also involve finding a silver lining among the dark economic clouds.
(Note: STOPPED AT #500, "Special delivery" from search using only "entrepreneur" in Pub Title SO.)